Slimfast is a brand that started in 1945, however, it has lost touch with the current times as its brand character has become reckless as it becomes a follower in the industry with an 81% drop in its sales since its peak in 2022.

Slimfast is not playing in an arena that has gone from bodily objectification to wellness ideology. As these topics become a part of cultural conversations, and the nutrition market size by 2025 is expected to be at $ 465 billion almost 7% current and expected growth rate Slimfast is presented with the challenge of how to adapt.

Our objective was to help SlimFast move into the future in a more culturally relevant, healthy, and empowering way and to retain its positioning as a long-time leader in the diet and nutrition arena. We started by reshaping Slimfast’s character traits to be responsible by caring about its ingredients and impact on the environment, flexible with plans that fit any lifestyle, and empowering anyone to retake control by personalizing their well-being solutions.

We leveraged its decades in business, a broad range of distribution channels, and simplifying weight loss in easy-to-follow plans to create a new brand promise. which drives the big idea: Diet and nutrition solutions that fit into your life.

In a society where wellness now forms a mandatory part of their life.