Adobe for very small businesses
Through this new focus, Adobe will also shift its relevance, allowing it to meet VSBs where they are. Adobe Mark Makers is a new doorway.
After signing up, VSBs will have access to: Onboarding Experience • Brand toolkit • Mark Makers Apps • Community • Access to Campaign Assets
Mark Makers Community
After creating their profile VSBO will be able to join the Mark Makers community and access: the Resource Centre, Support in the Mark Makers Forum, and a Searchable database by industry, location, and service
They can also incorporate Adobe Mark Makers assets in their marketing mix to get noticed in their community. See the below mock-ups.
VSBs will gain visibility appearing on the Adobe and Adobe Mark Makers social media channels and the Adobe Mark Makers campaigns across all Adobe platforms. Partnerships with other brands will foster creativity Adobe could create additional business opportunities such as the American Institute of Graphic Arts (AIGA) and CreativeMornings.
Mark Makers offers a new vantage point for Adobe’s comprehensive offerings — a new way in for Very Small Businesses. This streamlined approach reframes the groundbreaking platforms already in place (with a few new gems) while supporting the entrepreneurial drive for community, content, and creativity.
Adobe understands generosity and opportunity; and can build this foundation to grow together!
Adobe had the objective to develop a fresh and breakthrough brand campaign for Adobe as the must-have brand for small businesses, helping create lasting connections.
Interviews were conducted across 17 industries to find that 88% of our respondents had a business that employed 1 to 10 employees, most of them being ‘Solopreneurs’. This population has grown 10% in the last 5 years with almost 33 million small businesses being registered in 2021 in the United States alone. Contributing 24 million 1.3 trillion to the US economy, Solopreneurs call for prioritization of this segment.
Introducing Adobe Mark Makers, a destination for VSBs, supported by a relationship-building strategy where Adobe places itself in the facilitator role, creating the space for this mark makers community to happen.
